Follow-up stops too early
Most sales take several touches. Most businesses stop at one or two. The gap between those numbers is where your ad spend dies.
AI Automations ยท Follow-Up and Reactivation
Your old leads are found money.
Most businesses follow up once, maybe twice. The system follows up until there is an answer, and it wakes the list of old leads you already paid for.
Follow-Up and Reactivation from NorthFork Digital gives every new lead an automatic multi-touch sequence and runs campaigns that turn your dormant lead list into booked jobs. Built for service businesses across Cowlitz and Clark counties. Setup is $900 with care at $450 a month. Follow-up is live in about 10 days and the first reactivation campaign runs in week three.
Why this matters
The problem this solves
Where it costs you today:
Paid for, then forgotten
Every old estimate, past customer, and cold inquiry in your phone cost you money to get. They sit there worth nothing until someone follows up.
Nobody has follow-up hours
Chasing leads politely for two weeks is real work. It never beats the job site for your attention, so it does not happen.
Follow-Up and Reactivation
What is included
What the build includes:
New-lead sequences
Every lead gets a five-to-seven-touch text and email sequence over days, not one message and silence.
- Spacing and wording you approve
- Stops the moment they reply
- Hot replies pushed to your phone
Database reactivation
Your list of old leads and past customers gets a respectful re-wake campaign that pulls out real booked jobs.
- Works from the contacts you already own
- Opt-out handled automatically
- Campaigns timed, not spammed
Reporting
Monthly plain-English numbers: sequences sent, replies, jobs surfaced.
- Every campaign measured
- No inflated open-rate theater
- Straight answer on what worked
Fit check
Is this a fit?
Honest filter. Saves us both a call.
Good fit
- Service businesses in Cowlitz or Clark county
- You get calls and leads but lose some to speed
- Somebody on your end answers the leads the system catches
- You want a specific fix, not an AI makeover
Not a fit
- You want guaranteed rankings or guaranteed revenue
- E-commerce or product businesses
- Nobody on your end can take the booked jobs
- You want magic instead of a tool with a job
How it works
How it goes in
Same arc as everything NorthFork builds:
01
Free audit
A short video naming what this would fix in your business and what it costs. No 47-page PDF.
02
Plan and price
Written scope, published pricing, your approval before anything starts.
03
Follow-up live in about 10 days; first reactivation in week 3
Built, tested on your real business, and reviewed with you before it touches a customer. Then the monthly numbers keep score.
Straight talk
Proof, honestly
NorthFork is new and no fake logos will appear here. What I put in writing instead:
The guarantee on this one
The sequences send exactly as specified, every time, or I rebuild them free. I do not guarantee reply rates; nobody honest can.
Questions
Follow-Up and Reactivation questions
What does Follow-Up and Reactivation cost?
Setup is $900 and care is $450 a month, published and quoted in writing. The reactivation side often pays for the whole system, because those leads are already bought.
Is texting old customers legal?
Done right, yes. Campaigns go to your own first-party contacts, honor opt-outs automatically, and follow texting consent rules. That compliance is built in, not bolted on.
How many touches does a sequence send?
Typically five to seven over a couple of weeks, in your words, with spacing you approve. It stops the moment someone replies, because a human takes it from there: you.
What happens when somebody replies?
The sequence halts and the reply lands on your phone with the full history. The system warms them up; you close them.
Next step
Count the leads you already own
The free audit includes a look at your dead list and what a re-wake campaign could surface. Real numbers, no obligation.
Book a Free Audit