Old info never dies online
Moved shops or changed numbers years ago? Directories still list the old one, and Google notices the disagreement.
Web and Marketing ยท Citations
Same name, everywhere Google looks.
Citations are the boring bedrock of local rankings: your name, address, and phone listed identically across the directories Google checks when deciding to trust you.
Citation work from NorthFork Digital finds every directory listing of your business, fixes the wrong ones, kills the duplicates, and builds the missing ones, so Google sees one consistent story. It ships inside Local Visibility Care at $399 a month, with one-time cleanups quoted in writing after the audit. Consistency here quietly supports every other ranking effort for Cowlitz and Clark county businesses.
Why this matters
The problem this solves
Where it costs you today:
Two listings split your strength
Duplicate profiles divide reviews and confuse rankings. They breed on their own and need killing by hand.
Inconsistency reads as unreliable
When your address differs across ten sites, Google hedges its bet on you. Consistent businesses get the benefit of the doubt.
Citations and Listings
What is included
What the work includes:
The audit
Every listing of your business found and graded: right, wrong, duplicate, or missing.
- Full directory sweep
- Every error documented
- Priorities ranked by impact
The cleanup
Wrong listings corrected, duplicates removed, old addresses finally put down.
- Fixes verified, not just submitted
- Duplicates merged or deleted
- Stubborn directories chased
The build and watch
Missing core listings built, then monitored so the data stays consistent.
- The directories that matter, not 300 junk ones
- Consistency checked ongoing
- Included in monthly care
Fit check
Is this a fit?
Honest filter. Saves us both a call.
Good fit
- Local service businesses and trades in Southwest Washington
- You want calls and booked jobs, not vanity metrics
- You can handle more work if the phone rings
- You will stick with local search long enough for it to compound
Not a fit
- You want guaranteed page-one rankings. Nobody honest sells those.
- E-commerce or product businesses
- You need results in two weeks or you are out
- Month-to-month from day one with no commitment
How it works
How it goes in
Same arc as everything NorthFork builds:
01
Free audit
A short video naming what this would fix in your business and what it costs. No 47-page PDF.
02
Plan and price
Written scope, published pricing, your approval before anything starts.
03
Cleanup completed inside the first month
Built, tested on your real business, and reviewed with you before it touches a customer. Then the monthly numbers keep score.
Straight talk
Proof, honestly
NorthFork is new and no fake logos will appear here. What I put in writing instead:
The guarantee on this one
Every correction in your scope gets made and verified, documented in the report. No padding the count with worthless directories.
Questions
Citations and Listings questions
What does citation cleanup cost?
It is included in Local Visibility Care at $399 a month, or quoted in writing as a one-time cleanup based on how much mess the audit finds. Small mess, small quote.
How many citations does a local business need?
The core few dozen that Google actually checks, correct and consistent, beat five hundred junk directory listings. Anyone selling bulk submissions by the hundred is selling padding.
Do citations still matter for rankings?
They are not the lever they were a decade ago, but inconsistent ones actively hurt trust. Think hygiene, not growth: necessary, cheap to fix, and dumb to leave broken.
I changed my phone number years ago. Is that a problem?
Probably, yes. Old numbers linger in directories indefinitely and confuse both Google and customers. The audit will show every place the stale data still lives.
Next step
Find your ghost listings
The free audit sweeps the directories and shows every wrong, duplicate, and missing listing of your business. Most owners are surprised what is out there.
Book a Free Audit